Our main mission is to provide quality, beautiful, durable, and affordable garments. We are doing so by providing physical made-to-measure products at our Shanghai store and online made-to-order products via our website, which offers free delivery to locations around the world.
Ready-to-wear and fast fashion have changed the ways in which we consume garments. More than half of the garments consumed each year end up in the garbage by the end of that same year. So, how can we change things? First, we should push clients to consume better products, not more products. There is no need to own 10 suits when three or four versatile, well-cut, and well-made (durable) suits are enough. That is why we promote quality clothing that is meant to last. Second, we should only produce what’s necessary instead of overproducing tons of garments to generate sales and discounts. That is why we should only produce by demand, made-to-order, and made-to-measure products without maintaining massive stocks. Finally, we should produce meaningful garments with total transparency. That’s why we have proudly selected our fabric mills based on the standards of quality, affordability, and sustainability.
Additionally, we have always offered alterations, re-fittings, and repair services to our clients at our store in Shanghai. This allowed them to keep wearing garments longer and cherishing the patina that often makes great clothing unique and better looking over time. We may seem to be moving backwards with our approach, but we think that is the way of the future. So, let’s buy less and buy the best!